July 09, 2010

Smart phones and other gadgets boost (hinder) productivity

Ever heard the expression "The more things change, the more they stay the same?†Not so in the world of technology. In fact, things change so fast it’s hard to keep up. Just when you buy the latest and greatest gadget, something else comes along that outdates it, practically before you’ve taken it out of the box and figured out everything it does.

Technology is intended to make our lives easier and our work more productive and, in most cases it does. But there can be down sides to it, too. Take the smart phone, for example.

"Smart phones are great because you can be in constant communication with clients, but the down side is people rely on that,†says Jim Higgins, owner of Higgins Technology in Neenah.

"And if it goes down for any period of time and you’re without that, customers get upset.â€
But the advantages outweigh the disadvantages and as far as smart phones go, Higgins says the Blackberry is the "rock solid†business model.

"If you’re looking to run your life support machine for your business on a smart phone, it’s going to be on a Blackberry,†he says. "The marketplace is changing though, and RIM (Research in Motion, which makes the Blackberry) is really going to have to step it up to compete with the Google Android phones.â€

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