January 07, 2011

Sales: The Perfect Cold Call

"How are you?†A harmless enough phrase, right? Heck, without it, 80 percent of all phone calls would never get started.

It seems to work as an ice breaker when we call our friends, colleagues and others that we know, so why not use it as an ice breaker on a cold phone call? Apparently that’s how most cold-calling salespeople think since that’s how the vast majority of cold calls start…to utterly disastrous results.

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