July 09, 2010

Sales: No change, no progress

My company is in the business of making sales organizations better at selling. As such, executives and business owners approach me to explore the possibility of us doing just that for their companies.

Let me take you through the initial conversation I have with them, as we both size each other up, with the hope that it might help you think about how to approach your own efforts to improve the effectiveness of your sales force.

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