First Business

December 20, 2011

Sales & Marketing: social media strategies - the science behind emotional connections

At the core of every healthy brand is a really good story. The world’s greatest brands know how to deliver their stories in an ongoing and memorable manner. The job of brand storytelling as a part of a strategic content program is a challenging one requiring heaps of skill – and a dollop of science. Below are three premises of the science of memory creation and retention that we can use to make our brand stories stick.

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