Sales & Marketing: social media strategies - the science behind emotional connections
At the core of every healthy brand is a really good story. The world’s greatest brands know how to deliver their stories in an ongoing and memorable manner. The job of brand storytelling as a part of a strategic content program is a challenging one requiring heaps of skill – and a dollop of science. Below are three premises of the science of memory creation and retention that we can use to make our brand stories stick.