May 14, 2012

Sales & Marketing: 12 Ways to Strengthen Your Call to Action

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.

Here are 12 tips for optimizing your calls to action to ensure they compel potential customers to act.

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