First Business

June 11, 2010

Sales: Guard your Time

By Jerry Stapleton, for BizTimes: You’ve got a customer. In fact, it’s a very profitable, long-standing customer that pays its bills and is just generally great to work with.

It’s the kind of customer you wish you had more of.

This customer calls and makes a request that causes your company to jump through all kinds of hoops to respond to the request. But it’s OK. They’re a great account and you want to keep them happy. Heck, they’ve done this type of thing a few times before and it’s always turned out good. So unless they’re asking you to do something illegal or something that might send your company under, you’re probably just going to comply without giving it too much thought. And that, in my opinion, would be the right thing to do.

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