First Business

February 20, 2012

Marketing: Test your new initiative

With the continuous introduction of new technologies, platforms and communication channels – each heralded as the next big thing, those charged with promoting an organization or increasing its sales are feeling more pressure these days to get onboard the latest trend. However, given that today’s marketing budgets are overwhelmingly tightened and reduced, there’s no room for sub-par performance. Implementation of a new tactic comes with risks, not to mention added costs. If you’re considering an investment in a new initiative, put your program to the following test. Doing so might just make you rethink your entire approach to marketing. 1. Why would we implement this new initiative?

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