First Business

March 14, 2011

Marketing: How to Use Daily Deal Sites to Drive Sales

What if there was a way to drive hundreds (or even thousands) of customers to your business, absolutely free or charge with no risk involved? This is the exact sort of advertising that deal of the day sites such as Groupon and LivingSocial are promising. These sites partner with small business to establish daily deals and coupons such $20 for $40 worth of food at a restaurant and then push out the deal to potential customers through their website and email list, all targeted towards customers in a specific area. Small businesses are seeing huge results from these daily deal sites as they continue to emerge.

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