First Business

June 21, 2011

Management: Resources available to help businesses expand overseas

For businesses looking to grow, Fred Monique has some simple advice: Look overseas.
More and more companies from across the New North are engaging in international trade and seeing results, says Monique, interim president of the Green Bay Area Chamber of Commerce and vice president of Advance, the chamber’s economic development arm.

"Only 5 percent of the world’s population lives in America. If you just stay domestic, you’re not reaching a lot of potential customers,†he says.

In 2010, Wisconsin companies recorded more than $19 billion in exports. Canada is the No. 1 country state firms export to, followed by Mexico. Wisconsin now ranks as the 18th largest exporting state, up from its 21st-largest rank in 2006.

"There’s a market (overseas) for just about everything our area produces,†says Monique, adding the top sectors are industrial machinery, electrical machinery, scientific instruments and medical devices.

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