First Business

February 15, 2011

Management: How to decide to whom to give

Many nonprofit organizations depend on financial and manpower support from area businesses.

And many businesses find that giving back is an integral necessity for them as well.

"Our belief is that we need to be involved in the communities in which we work,†says Diane Roundy, director of business development at Schenck in Appleton. "If one of our employees is involved [in a charitable activity], we support them, with time to be involved and financial support to that charity, if possible.â€

Roundy says Schenck looks at its corporate giving each year to determine where dollars and volunteer time will go.

"A lot of it has to do with what our clients are involved with,†she says. "We try to patronize our clients and what they ask us to get involved in. It’s very client-driven, along with the needs of the community. We encourage our employees to be involved and volunteer in the communities which we serve. We provide them time to be involved.â€

"Time to be involved†can include time during work hours or time during evenings and weekends. Each year, Schenck surveys its 500 employees to determine how many hours and where their employees are giving time to not-for-profit organizations.

"Our strategy is that where there are gaps, someone not volunteering, we try to find someone to get involved and represent Schenck,†says Roundy. "It’s very important to Schenck. We are very relationship-oriented, and this helps our people get out and get to know others in community.â€

Roundy says Schenck also helps its business clients with transition planning and year-end giving.

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