August 29, 2011

HR: Social media in recruiting

Using social media like LinkedIn and Facebook to recruit employees is a lot like that big, button-laden TV remote control in your living room: You know there’s a lot of capabilities at your fingertips, but it’s tough to figure out how to use it effectively.

Enter Todd Nilson, the managing director of Social Syntax, a communications-consulting firm that helps companies integrate social media strategies into their marketing plans and other operations including employee recruitment.Nilson says there’s no better time to hop aboard the social-media recruiting train. Many already do so; some statistics show that up to 72 percent of recruiters and hiring professionals use LinkedIn to recruit employees.

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