First Business

July 01, 2013

Topic: Sales & Marketing

How to Prospect via LinkedIn Groups

When you first got involved with LinkedIn, if you’re like most, you eagerly started signing up for Groups, wanting to be part of the discussion with others who shared a common interest. Anyone can start a Group and there are now approximately 1.5 million covered topics, from business issues to alumni groups to interest groups.

Unfortunately, many LinkedIn Groups are not well-managed meaning spammers realized they could post irrelevant content in Group discussion boards. Thus, if you’re like most, you started getting frustrated with the constant stream of Group emails you received, with only a rare few offering valuable information. You may have even started removing yourself from some, if not all, of your Groups thinking that they were becoming useless.

Well nothing could be further from the truth. In fact, by joining the right LinkedIn Groups, you might find that they become a fantastic sales prospecting resource. Here’s how to take advantage of this powerful tool.

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