First Business

September 14, 2010

'Creativity Pipeline' Can Help Encourage Ideas from Everyone

Would you prefer your staff came up with A) one $1,000,000 idea a year or B) a thousand $1,000 ideas? I’d pick B. Hitting the grand slam feels great, but counting on it is hard on the nerves. Having a steady stream of good ideas is much better, but you have to manage the process, like the R&D department at Apple. See page 10 at the following link to read the full article.

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