First Business

December 05, 2011

Business Strategy: catering to the senior market – as the baby boomers age

"That’s not for me, that’s for some old person,†quips the 60-something lady on the popular television ad for an emergency alert product. Like many baby boomers she defines, in a nutshell, her generation’s approach to getting older: utter denial.

But those who are watching the boomers reach retirement age are finding new opportunities and insights into a niche market with growing possibilities. New wellness facilities, housing options, financial products, plastic surgery clinics and a host of other businesses are lining up to cater to boomers and those who will care for them as they age.

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