First Business

August 20, 2010

Blogging with a Purpose Helps to Build Brand Awareness

When Greg Salsburg began blogging each week on media, marketing and current events, he knew it couldn’t be an occasional activity.

He knew he’d have to blog consistently to build brand awareness among his readers and to optimize his rank among search engines.

So, Salsburg quickly made a process of blogging. Whenever he’s reading a newspaper, magazine or online site, he clips and stashes articles in a folder he carries. He also jots notes in an idea binder he keeps nearby. He e-mails himself links to interesting articles.

Then, each Friday morning, he writes his blog post and e-mails it to an assistant who reviews it for spelling, grammar and general readability. By Sunday, Salsburg rereads the article with "a fresh set of eyes,†approves it and sends it back to his assistant for posting to his BlogSpot site.

"It’s become part of my routine,†said Salsburg, principal with Miami-based marketing firm STIR-Communications. "This way, I make sure the blog is consistently out there.â€

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