Business Articles

November 11, 2011

Marketing: The Spark Plug Theory

Henry Ford was not a guitarist.Consider that assertion for a moment. What do you suppose it means? That Ford was a pianist? That his musical tastes leaned more toward Big Band? That he was lacking in manual dexterity? Any (or all) of those …
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November 08, 2011

Human Resources: three types of people to fire immediately

I wanted a happy culture. So I fired all the unhappy people.A very successful CEO (who asked not to be named)We (your authors) teach our children to work hard and never, ever give up. We teach them to be grateful, to be full of wonder, to expect …
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November 07, 2011

Sales: How the Rift Between Sales and Marketing Undermines Reps

It's no secret that sales and marketing executives don't always see eye to eye. In a recent Corporate Executive Board survey, sales executives' top terms for their marketing colleagues included "paper pushers," "academic," and perhaps worst of all, …
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November 02, 2011

HR: How to break up with employees

To Kim N.: Im sorry you were dismissed with anger and haste. To David S.: I wish Id told you that even though you worked with us just 89 days, I dont regret that we gave it a try. To Sam C.: I apologize for sending a signal that we didnt value …
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November 01, 2011

Operations: New Concealed Carry Law has Businesses Weighing Weapons Ban

On Nov. 1, Wisconsins concealed weapons law went into effect, allowing individuals who passed a training course and cleared a background check to carry weapons with them at all times without breaking the law.While the law does allow private …
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October 31, 2011

HR: Afloat in Files?

Information grows each day in every business department, particularly in human resources. With a steady stream of job applications, theres a good chance human resource staff is working extra hard to stay afloat in the sea of records and information. …
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October 28, 2011

HT: Promoting Employees Without Increasing Pay

What risks do small business owners run when promoting employees but not giving them raises? L.C., La Canada, Calif.Such a practice likely lowers morale and engenders resentment among employees who are asked to do more, or to take on more …
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October 17, 2011

Owners: What's my business worth?

Say you own a business. Maybe youre thinking of selling. Know what its worth? Are you sure? Are you sure sure?Sixty-five percent of business owners dont know what their value is, says Scott Bushkie, president of Cornerstone Business Services in …
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October 14, 2011

Leadership: Strategic planning

For some time I subscribed to a magazine called Bottom Line/Personal. This publication offers advice from experts in a wide spectrum of fields, from investments to relationships. Somehow, when I moved to Florida I failed to keep up with this helpful …
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October 01, 2011

Owners: Fix a strained business partnership now

I'm a principal at a startup ad agency, working as creative lead and director of business development. My partner originally agreedthough not in writingthat I would get a 10 percent commission for finding clients. Now that I'm doing the work, he's …
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September 28, 2011

HR: Lower insurance costs with employee incentive programs

October 2011, Focus: Human Resources Lower Insurance Costs with 
Employee Incentive ProgramsWed, Sep 28, 2011 Done right, employee safety incentive programs can lower net insurance costs by keeping workers healthier through reductions in …
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September 21, 2011

Nominate Your Business for Madison's Best Places to Work 2012

Join Madison Magazine and WISC-TV for Madison's Best Places to Work 2012!Any company, not-for-profit or government agency in Dane County and its surrounding counties is eligible to compete for the awards. The survey requires a minimal amount of …
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