Business Articles

March 12, 2012

Management: The happy secret to better work (Ted Talks)

What we're finding is it's not necessarily the reality that shapes us, but the lense through which your brain views the world that shapes your reality. And if we can change the lens, not only can we change your happiness, we can change every single …
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March 11, 2012

HR: Everything your employees need to know about social media

Who needs an expensive social media consultant when you can train your employees in Twitter, Facebook and LinkedIn best practices yourself?This Mindflash infographic breaks down the types of social media users youll find in your company the digital …
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March 05, 2012

Management: CEO's time is like a sack of cash

If you’re a CEO, your time is like a sack of cash. Where you spend it can have defining impact on your organization. How you spend that time is a subject of a new study conducted by scholars from the London School of Economics and the Harvard …
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February 20, 2012

HR: Top executive recruiters agree there are only three true job interview questions

The only three true job interview questions are:1. Can you do the job?2. Will you love the job?3. Can we tolerate working with you?Thats it. Those three. Think back, every question youve ever posed to others or had asked of you in a job …
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February 20, 2012

Marketing: Test your new initiative

With the continuous introduction of new technologies, platforms and communication channels – each heralded as the next big thing, those charged with promoting an organization or increasing its sales are feeling more pressure these days to get …
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February 16, 2012

Management: How to create a profitable business idea

Breakthrough entrepreneurship is about solving problems -- but it's only half the battle. If you've brainstormed a business idea and have a sense of the customer pain your product can solve. The next step in your billion-dollar business generating …
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February 14, 2012

Sales & Marketing: Be wary of online ad campaign metrics

The first client I ever worked with was president of a restaurant chain with locations around the world. He was famous in our firm for demanding advertising that makes the cash register ring. Theres nothing to argue with there and we were determined …
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February 08, 2012

Marketing: How Pinterest is changing website design

Even if you havent ever visited popular visual bookmarking site Pinterest, you might recognize its design elements which have been popping up everywhere since the startup burst onto the mainstream scene in 2011.The site doesnt use traditional web …
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February 07, 2012

IT: After infection - new schemes to restore your systems

In the computing world, detecting problems is far easier than fixing them. Take antimalware software: It's always been better at accurately finding viruses and the like than at cleaning up and repairing infected systems. That left security …
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February 06, 2012

Management: 3 numbers all entrepreneurs should know

To make good decisions, you need good data. Thats a given, right? But in a start-up, what data should you be looking at?In the early days of a startup, sometimes there isnt much to measure. A comparison of this years sales compared to last years …
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February 06, 2012

Marketing: 5 easy ways to drum up PR coverage

Ill admit it, I wasnt a public relations expert when I started my e-mail marketing company, VerticalResponse. Im a marketer; more specifically, a direct marketer. I need to have a result and attach it to how much Ive spent to get that result. PR is …
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February 03, 2012

IT: Organize your iPhone or Android home screen for smarter daily use

The folks who designed your life-capturing, brain-augmenting smartphone did the best with what they had, which was a phone meant to appeal to everyone. But you probably do some quirky things with your phone: shoot more photos than most, use very …
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