Business Articles

April 16, 2012

Sales & Marketing: Forget "Mad Men" - now is the golden era for advertising

Oftentimes when people ask me what I do for a living and I tell them I work in advertising, they ask, Dont you wish you got to be an ad man in the golden era, like on Mad Men? I usually smile and respond with What makes you think the golden era was …
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April 16, 2012

Sales & Marketing: How to let customers go without ruining your reputation

If you've never shown a customer to the door, consider yourself a rarity and read on anyway, because chances are good that someday your turn will come. Sooner or later, most businesses reshape their clientele for one of two reasons:On the proactive …
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April 13, 2012

IT: IT pros name their favorite products

Each year we ask IT pros what they love -- which tech products make their lives easier, provide stellar security and compliance, and help keep end users happy and productive. IT pros answered our questions and raved about a range of different …
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April 10, 2012

Management & Leadership: Five painless ways to raise prices this year

It may sound odd, but small businesses are increasingly handing out pay raises. Unless they're crazy, those business owners probably also plan to either simply sell more units or raise their prices in the coming year to cover that added payroll …
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April 09, 2012

HR: What recruiters look at during the six seconds they spend on your resume

Although we may never know why we didn't get chosen for a job interview, a recent study is shedding some light on recruiters' decision-making behavior. According to TheLadders research, recruiters spend an average of "six seconds before they make …
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April 03, 2012

Management & Leadership: Four rules for pricing products

Before pricing your products and services, you need to understand how customers perceive value. I continually find business owners price their products or services based on what they cost, versus what their customers are willing to pay.Even worse, I …
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March 23, 2012

HR: A positive work climate is key to organizational success

As organizational structures become more complex and expand globally, the need to establish a positive climate is increasingly critical to employee satisfaction and productivity levels. Employees in large organizations today often work on multiple …
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March 22, 2012

Management & Leadership: Is kindness a business strategy?

A friend recently described a remarkable travel experience. Strange to say, the story was about an airline, and it wasn't a travel nightmare. Instead, it involved the recently bankrupt American Airlines doing something extraordinary by putting …
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March 21, 2012

HR: Why networks are better than teams

In most businesses, the prevailing assumption is that teams are the best way for leadership groups to go when solving a problem. Whenever possible, form a team. That's what most people believed a decade ago, when Doug Smith and I wrote our book The …
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March 12, 2012

HR: Nurture the love of the workplace

Valentine’s Day reminds us of the message of love. However, we generally don’t think of love as it applies to business. Yet there is so much to gain when we bring “love” into the workplace. Much like a long-term relationship, …
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March 12, 2012

IT: 4 things every storage admin should know

The evolution of tech is all about replacing manual tasks with automation, which enables you to perform tasks that were impossible or impractical before. You're suddenly freed from mind-numbing manual configuration -- only to face a fresh load of …
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March 12, 2012

IT: Mobile apps are IT pro's new power tools

Think the mobile revolution is all about word games and social networking apps? Think again. Heavy-duty apps for IT pros have arrived on mobile platforms and they're quickly changing the face of IT systems management.Want remote desktop access from …
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