First Business

Business Articles

May 14, 2012

Management & Leadership: Why Leaders Should Tell Stories

A woman from the audience followed me into the hallway. I think were married to the same man, she said. Successfully fighting the urge to fire off the snappy reply, Could be. I travel a lot, I simply smiled back. Id heard this before.I had been …
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May 14, 2012

Sales & Marketing: 12 Ways to Strengthen Your Call to Action

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.Here …
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May 10, 2012

Human Resources: The 8 Things You Do Wrong On LinkedIn

Some years ago, I was chatting with a prospective employer, sharing tales of my experiences and selling him on the many reasons he should hire me, and doing it by using very specific examples. At one point in the conversation he turned quickly …
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May 10, 2012

Sales & Marketing: Powerful Ways to Overcome Brand Fragmentation

If it aint broke, dont fix it, is such a clich that it has spawned its own clich: If it aint broke, break it. Unfortunately, thats just what many companies do unwittingly to their branding programs, playing into the hands of public enemy No. 1 in …
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May 01, 2012

Technology: Pick your strategy for BYOD

Two main schools of thought guide the adoption of BYOD in the enterprise. One is to reduce the risk of the devices themselves by managing them closely through policy and software. The other is to reduce the risk to data that may be exposed or lost …
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April 16, 2012

HR: Six common hiring mistakes and how to avoid them

Ive recently been writing about business leadership and strategy, and I began thinking about something one of my mentors taught me about being an executive.He said, the most important decision you make is when you choose WHO.Hiring top talent is the …
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April 16, 2012

IT: How to optimize your iPad for business

Are you thinking about snapping up a new iPad? The post-PC lifestyle is especially intriguing for business owners who travel on a regular basis and want to travel lightly. Its easy to forget that the tablet, for all of its shiny tech and workable …
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April 16, 2012

Management & Leadership:Six time-management tips from accelerator programs

For startup accelerator programs, teaching wannabe entrepreneurs time management skills is critical. These camp-like incubators have one of the steepest learning curves of any professional environment, and making sure entrepreneurs stay productive …
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April 16, 2012

Management & Leadership:The magic of doing one thing at a time

Why is it that between 25% and 50% of people report feeling overwhelmed or burned out at work?It's not just the number of hours we're working, but also the fact that we spend too many continuous hours juggling too many things at the same time.What …
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April 16, 2012

Sales & Marketing: Five tips to increase direct mail leads

Myriad marketers are so enamored with social media that theyve forgotten the golden oldies of marketing that still deliver reliable results. One of the tried and true is direct mail.The next time youre writing or evaluating direct mail copy, make …
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April 16, 2012

Sales & Marketing: Forget "Mad Men" - now is the golden era for advertising

Oftentimes when people ask me what I do for a living and I tell them I work in advertising, they ask, Dont you wish you got to be an ad man in the golden era, like on Mad Men? I usually smile and respond with What makes you think the golden era was …
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April 16, 2012

Sales & Marketing: How to let customers go without ruining your reputation

If you've never shown a customer to the door, consider yourself a rarity and read on anyway, because chances are good that someday your turn will come. Sooner or later, most businesses reshape their clientele for one of two reasons:On the proactive …
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