Business Articles

June 06, 2012

Management & Leadership: 4 Things Great Leaders Do Better Than You

We've all met them. That one person who is not just a great leader, but who also makes a lasting impression. We remember them, quote them, and refer to them long after our interaction has ended.These are the leaders who become our mentors and role …
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June 02, 2012

Human Resources: When Companies Honor Employees, Profits Result

Have you heard of the Service Profit Chain? Several years ago I learned of this tremendous model at a seminar sponsored by Omnicom(NYSE: OMC), who purchased the company I founded, MarketStar Corporation.Several distinguished Harvard professors …
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June 01, 2012

Management & Leadership: 5 Things You Shouldn't Do on Email

Whether its a client or a co-worker, there is no more efficient tool to fostering misunderstanding than email. Without the benefit of tone and body language, messages can be easily misconstrued and people can take offense to statements that might …
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May 21, 2012

Human Resources: Overusing Email

Email is the workhorse of the workplace. Despite the talk that Millennials and younger workers are moving away from it, email continues to be a powerful and widespread business tool.And, thats why when I read a story about some company banning the …
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May 21, 2012

Management & Leadership: How To Bounce Back From Failure

Anyone who claims to have built something of lasting value--be it a business, personal relationship or a body of critical knowledge--without suffering serious pain and disappointment is either a liar or dangerously nave. At some point on your …
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May 21, 2012

Management & Leadership: Success in Succession Takes Planning and Execution

Succession is tricky. Most business owners are too busy fighting the fires of the day to invest the time or energy in succession planning. But if you were hit by the proverbial truck tonight, who would replace you? If your response starts with, I …
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May 21, 2012

Sales & Marketing:Five Tips for Using Your iPad on Sales Calls

These days, B2B sales teams are carrying their product demos, order forms, cool presentationsyou name itwith them in handy tablet form. And the tablet of choice is often the iPad.Dealmaker 365 blogger Donal Daly has been using the iPad on sales …
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May 21, 2012

Technology: Who owns what when employees use their own tech

My Twitter colleague Brian Katz (@bmkatz) relayed to me and his other Twitter followers a question asked in various forms at this week's Interop conference: Who owns the phone number for a BYOD item? Who owns the Twitter handle when an employee …
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May 14, 2012

Management & Leadership: Why Leaders Should Tell Stories

A woman from the audience followed me into the hallway. I think were married to the same man, she said. Successfully fighting the urge to fire off the snappy reply, Could be. I travel a lot, I simply smiled back. Id heard this before.I had been …
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May 14, 2012

Sales & Marketing: 12 Ways to Strengthen Your Call to Action

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.Here …
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May 10, 2012

Human Resources: The 8 Things You Do Wrong On LinkedIn

Some years ago, I was chatting with a prospective employer, sharing tales of my experiences and selling him on the many reasons he should hire me, and doing it by using very specific examples. At one point in the conversation he turned quickly …
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May 10, 2012

Sales & Marketing: Powerful Ways to Overcome Brand Fragmentation

If it aint broke, dont fix it, is such a clich that it has spawned its own clich: If it aint broke, break it. Unfortunately, thats just what many companies do unwittingly to their branding programs, playing into the hands of public enemy No. 1 in …
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