Business Articles

June 28, 2013

Topic: Sales & Marketing

How Healthy Is Your Customer Base?

Customers are a business's most important asset, especially for start-ups, where each customer relationship builds on the next. When a company is founded, it fights to get the first customer. Then it works to turn the first customer into two and …
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June 28, 2013

Topic: Management & Leadership

The Most Effective Ways to Make It Right When You Screw Up

After promising your boss you would complete an important assignment on time, you realize you're behind and it's going to be late. You unintentionally leave a colleague out of the loop on a joint project, causing him or her to feel frustrated and a …
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June 28, 2013

Topic: Technology

Why Would Hackers Target My Little Company?

If your business is relatively small, keeps a low profile, and isn't involved in financial services or national defense, you might assume that data security isn't a big issue for you. Why would someone in the presumably limited pool of hackers take …
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June 25, 2012

Topic: Human Resources

Human Resources: Would You Recommend Your Kid Go Into IT?

I found myself wondering what I'd say to my son if he asked me whether he should go into IT. Now, obviously, I'm going to be supportive about almost any legal activity he really wants to pursue. But say he was in college, on the fence, and asking my …
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June 24, 2012

Management & Leadership: How Extremely Successful People Turn Obstacles Into Assets

At Forbes, we arent big on clichs like every time God closes a door he opens a window, or there are no problems, only opportunities.People who succeed at work and in life believe and act as if everything is a gift. Well, maybe not every single thing …
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June 20, 2012

Information Technology: Good IT Architecture Means Knowing When to Take Control

Should the management of your IT architecture be centralized or decentralized?Last week's Advice Line took the position that ETAM (enterprise technical architecture management) is a regulatory function, and that this is a good thing. Regulation is, …
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June 19, 2012

Human Resources: The 7 C's: How to Find and Hire Great Employees

A founder cant grow a winning enterprise singlehandedly. Some may try, but it is nearly impossible to do so. Every famous entrepreneur has built a flourishing company with great employees by his or her side.An entrepreneur can invent and even …
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June 18, 2012

Risk Management: Most Companies Do Not Expect – And Remain Unprepared For – Director Lawsuits

Seeing a chasm between risk perception and risk reality has ceased to surprise me. Virtually every survey, study and report I come across reveals that executives either (a.) dont understand the risks they take or (b.) understand the risks they take …
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June 12, 2012

Sales & Marketing: Do Mobile Users Pay Attention to Mobile Ads?

Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile Insights.In addition, 59.5% …
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June 11, 2012

Information Technology: What IT Can Do Now That User Passwords Aren't Safe?

The parade of revelations of passwords stolen from online services -- LinkedIn (where poor implementation meant nearly two-thirds could be descrypted), eHarmony, and Last.fm most recently -- has many workers and IT pros alike questioning the …
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June 08, 2012

Information Technology: 6 Ways CIOs Can Make Peace with CMOs

There's a natural tension between IT and marketing. But these days the CIO and CMO need to collaborate and focus on what's best for the customer.CIO It seemed so straightforward. The marketers at Genworth Financial Wealth Management wanted to …
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June 08, 2012

Sales & Marketing: How Social Media Is Changing CRM

Its big news these days for tech watchers: CRM software stalwarts are rapidly acquiring startups that enable businesses to manage the increasing number and variety of social media platforms better. In May, Oracle (ORCL) bought Vitrue to help it …
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