Business Articles

June 12, 2012

Sales & Marketing: Do Mobile Users Pay Attention to Mobile Ads?

Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile Insights.In addition, 59.5% …
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June 11, 2012

Information Technology: What IT Can Do Now That User Passwords Aren't Safe?

The parade of revelations of passwords stolen from online services -- LinkedIn (where poor implementation meant nearly two-thirds could be descrypted), eHarmony, and Last.fm most recently -- has many workers and IT pros alike questioning the …
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June 08, 2012

Information Technology: 6 Ways CIOs Can Make Peace with CMOs

There's a natural tension between IT and marketing. But these days the CIO and CMO need to collaborate and focus on what's best for the customer.CIO It seemed so straightforward. The marketers at Genworth Financial Wealth Management wanted to …
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June 08, 2012

Sales & Marketing: How Social Media Is Changing CRM

Its big news these days for tech watchers: CRM software stalwarts are rapidly acquiring startups that enable businesses to manage the increasing number and variety of social media platforms better. In May, Oracle (ORCL) bought Vitrue to help it …
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June 06, 2012

Management & Leadership: 4 Things Great Leaders Do Better Than You

We've all met them. That one person who is not just a great leader, but who also makes a lasting impression. We remember them, quote them, and refer to them long after our interaction has ended.These are the leaders who become our mentors and role …
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June 02, 2012

Human Resources: When Companies Honor Employees, Profits Result

Have you heard of the Service Profit Chain? Several years ago I learned of this tremendous model at a seminar sponsored by Omnicom(NYSE: OMC), who purchased the company I founded, MarketStar Corporation.Several distinguished Harvard professors …
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June 01, 2012

Management & Leadership: 5 Things You Shouldn't Do on Email

Whether its a client or a co-worker, there is no more efficient tool to fostering misunderstanding than email. Without the benefit of tone and body language, messages can be easily misconstrued and people can take offense to statements that might …
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May 21, 2012

Human Resources: Overusing Email

Email is the workhorse of the workplace. Despite the talk that Millennials and younger workers are moving away from it, email continues to be a powerful and widespread business tool.And, thats why when I read a story about some company banning the …
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May 21, 2012

Management & Leadership: How To Bounce Back From Failure

Anyone who claims to have built something of lasting value--be it a business, personal relationship or a body of critical knowledge--without suffering serious pain and disappointment is either a liar or dangerously nave. At some point on your …
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May 21, 2012

Management & Leadership: Success in Succession Takes Planning and Execution

Succession is tricky. Most business owners are too busy fighting the fires of the day to invest the time or energy in succession planning. But if you were hit by the proverbial truck tonight, who would replace you? If your response starts with, I …
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May 21, 2012

Sales & Marketing:Five Tips for Using Your iPad on Sales Calls

These days, B2B sales teams are carrying their product demos, order forms, cool presentationsyou name itwith them in handy tablet form. And the tablet of choice is often the iPad.Dealmaker 365 blogger Donal Daly has been using the iPad on sales …
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May 21, 2012

Technology: Who owns what when employees use their own tech

My Twitter colleague Brian Katz (@bmkatz) relayed to me and his other Twitter followers a question asked in various forms at this week's Interop conference: Who owns the phone number for a BYOD item? Who owns the Twitter handle when an employee …
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