Business Articles

February 10, 2011

Marketing: Creation of perfect web page starts with smart use of tags and keywords

Yes, your pages should be written primarily for your site visitors; however, it's the search engines that you need to convince to help bring targeted traffic to your site.See page 4 on the following link.
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February 04, 2011

Human Resources: Communication is critical

Technical skills not enough for managersQuestion: Many of my co-workers have engineering or other technical backgrounds. Ive noticed that its hard for some of them to make the move from independent contributor to manager because their communication …
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February 04, 2011

Management: Numbers don't lie

Strip away emotion, use data to discuss performance recently started working with a client to increase the effectiveness of its sales force. The main problem was that most team members were coasting and in maintenance mode. They werent working hard …
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January 26, 2011

Sales: The 8 Buyer Personas & How to Sell to Them

A while ago at a conference I had dinner with two people. The first, (well call her Janine) I had known since we worked together six years earlier. The second person (Ed), Janine and I had just met.Janine described a sales challenge she was facing. …
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January 10, 2011

Strategies: Serious Steps to Save Paper

Remember the predictions just a few years ago that technology would turn us into a paperless society? It doesnt look like that will happen anytime soon. The American Forest and Paper Association reports that the average American uses approximately …
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January 07, 2011

Leadership: Generation Y

Over the summer, I had the privilege of working with two eager interns (hired by one of our clients), each wearing a flashing neon sign on their foreheads.the one we talk about with leaders we support: MMFI. If you dont already know.give it some …
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January 07, 2011

Sales: The Perfect Cold Call

How are you? A harmless enough phrase, right? Heck, without it, 80 percent of all phone calls would never get started.It seems to work as an ice breaker when we call our friends, colleagues and others that we know, so why not use it as an ice …
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December 20, 2010

Enlightened Leaders Leverage Creativity

I recently participated in two corporate strategic planning retreats. Both followed a conventional agenda define the mission, vision, values, strategic goals, etc. and each facilitator demonstrated appropriate sensitivity to our opinions, ensuring …
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December 20, 2010

Manufacturing is the bright spot in southeastern Wisconsin’s economic outlook

A majority of manufacturers in southeastern Wisconsin have posted revenue gains in 2010 and most are optimistic about future gains next year, according to the 2010 First Business Economic Survey. The survey was conducted by First Business Financial …
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December 20, 2010

No Time Like Now for Team Building

Economic reality means many businesses no longer can afford traditional team-building outings. But can they afford not to? Steve Hirt has just learned that you cant put a price on investing in building personal relationships. The president of …
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December 20, 2010

Quick Response (QR) Codes

Visitors to FaceBooth Fox Cities in September saw an unusual sight in each exhibitors displays.At the back of each display was a black-and-white grid that looked like a crossword puzzle, or an elementary school maze worksheet.Hold up a smartphone …
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December 14, 2010

Employment Law: New Employment Laws you need to Know, and Comply with.

Ripping on a supervisor on your Facebook page, which led to the firing of a Connecticut woman and her subsequent complaint before the National Labor Relations Board, might well be next year's point of employment law. But there is plenty of new …
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