Business Articles

April 01, 2011

Technology: Securing Computer and Office

You're on the verge of launching your business, and whether you have a home business or are leasing office space, you must take certain security measures for your computer and office facility. Two of the common mistakes made with either computer …
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March 14, 2011

Five Things to Consider About Your Current Banking Relationships

Surviving the Great Recession to this point is an achievement for any business. But now what? Can businesses rest easy knowing that the banks they have partnered with for the last 10 years are going to be there for them for the next 10 years? Banks …
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March 14, 2011

Marketing: How to Use Daily Deal Sites to Drive Sales

What if there was a way to drive hundreds (or even thousands) of customers to your business, absolutely free or charge with no risk involved? This is the exact sort of advertising that deal of the day sites such as Groupon and LivingSocial are …
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March 04, 2011

Leadership: The Art of Decision Making

In a 2006 Teradata survey, 71 percent of 1,200 leaders stated that poor decision making is a serious problem. If leaders were asked in 2011, they would continue to say that decision making is a serious problem.Effective leaders know that decision …
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March 04, 2011

Technology: 'To the Cloud'

Because of a new concept, cloud computing, the virtual office has just expanded. You can now access your computer system from anywhere in the world, while using project management, CRM (customer relationship management) and other software …
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February 20, 2011

Marketing: Strategy Before Social Media

How can entrepreneurs use social media to increase their odds of survivability? Based on the advice of local experts, it comes down to first having a marketing and an e-business strategy, and then figuring out which social media tools Facebook, …
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February 15, 2011

High Tech: SWIB makes a move to support Midwest venture capital firms

Spurred by its own 2010 analysis of potential deals in Wisconsin and the Midwest, as well as changing fund-raising patters among some of the nation's top-performing venture capital firms, SWIB will commit $80 million to an investment portfolio …
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February 15, 2011

Management: How to decide to whom to give

Many nonprofit organizations depend on financial and manpower support from area businesses.And many businesses find that giving back is an integral necessity for them as well.Our belief is that we need to be involved in the communities in which we …
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February 15, 2011

Management: The trials and triumphs of operating overseas

Nothing about establishing an overseas presence came easy to Hankscraft Inc. And with labor costs rising meteorically in the last few years in China, where the company employs 300 workers, company president Mark Blume knows he still faces some keen …
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February 15, 2011

Sustainability: Smart thing to do

It's "lights out" at Springs Window Fashions in Middleton, where intermittent darkness is a shining example of the company's commitment to being green. The window treatment manufacturer recently installed motion-sensing lighting in their warehouse …
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February 10, 2011

Human Resources: Use your 2011 strategic plan to chart a course for hiring

As a small business owner, you need to deal with many things, and one of hte most challenging can be human resources. When do you hire people? When do you invest in training, and when do you eliminate …
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February 10, 2011

Management: Dad provided valuable lessons for business as well as life

Whatever my siblings and I craved, he woudl remind us that diligent hard work would likely provide it far faster than wishing and waiting.See page 6.
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