Business Articles

April 16, 2012

HR: Six common hiring mistakes and how to avoid them

Ive recently been writing about business leadership and strategy, and I began thinking about something one of my mentors taught me about being an executive.He said, the most important decision you make is when you choose WHO.Hiring top talent is the …
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April 16, 2012

IT: How to optimize your iPad for business

Are you thinking about snapping up a new iPad? The post-PC lifestyle is especially intriguing for business owners who travel on a regular basis and want to travel lightly. Its easy to forget that the tablet, for all of its shiny tech and workable …
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April 16, 2012

Management & Leadership:Six time-management tips from accelerator programs

For startup accelerator programs, teaching wannabe entrepreneurs time management skills is critical. These camp-like incubators have one of the steepest learning curves of any professional environment, and making sure entrepreneurs stay productive …
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April 16, 2012

Management & Leadership:The magic of doing one thing at a time

Why is it that between 25% and 50% of people report feeling overwhelmed or burned out at work?It's not just the number of hours we're working, but also the fact that we spend too many continuous hours juggling too many things at the same time.What …
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April 16, 2012

Sales & Marketing: Five tips to increase direct mail leads

Myriad marketers are so enamored with social media that theyve forgotten the golden oldies of marketing that still deliver reliable results. One of the tried and true is direct mail.The next time youre writing or evaluating direct mail copy, make …
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April 16, 2012

Sales & Marketing: Forget "Mad Men" - now is the golden era for advertising

Oftentimes when people ask me what I do for a living and I tell them I work in advertising, they ask, Dont you wish you got to be an ad man in the golden era, like on Mad Men? I usually smile and respond with What makes you think the golden era was …
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April 16, 2012

Sales & Marketing: How to let customers go without ruining your reputation

If you've never shown a customer to the door, consider yourself a rarity and read on anyway, because chances are good that someday your turn will come. Sooner or later, most businesses reshape their clientele for one of two reasons:On the proactive …
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April 13, 2012

IT: IT pros name their favorite products

Each year we ask IT pros what they love -- which tech products make their lives easier, provide stellar security and compliance, and help keep end users happy and productive. IT pros answered our questions and raved about a range of different …
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April 10, 2012

Management & Leadership: Five painless ways to raise prices this year

It may sound odd, but small businesses are increasingly handing out pay raises. Unless they're crazy, those business owners probably also plan to either simply sell more units or raise their prices in the coming year to cover that added payroll …
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April 09, 2012

HR: What recruiters look at during the six seconds they spend on your resume

Although we may never know why we didn't get chosen for a job interview, a recent study is shedding some light on recruiters' decision-making behavior. According to TheLadders research, recruiters spend an average of "six seconds before they make …
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April 03, 2012

Management & Leadership: Four rules for pricing products

Before pricing your products and services, you need to understand how customers perceive value. I continually find business owners price their products or services based on what they cost, versus what their customers are willing to pay.Even worse, I …
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