Business Articles

February 20, 2011

Marketing: Strategy Before Social Media

How can entrepreneurs use social media to increase their odds of survivability? Based on the advice of local experts, it comes down to first having a marketing and an e-business strategy, and then figuring out which social media tools Facebook, …
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February 15, 2011

High Tech: SWIB makes a move to support Midwest venture capital firms

Spurred by its own 2010 analysis of potential deals in Wisconsin and the Midwest, as well as changing fund-raising patters among some of the nation's top-performing venture capital firms, SWIB will commit $80 million to an investment portfolio …
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February 15, 2011

Management: How to decide to whom to give

Many nonprofit organizations depend on financial and manpower support from area businesses.And many businesses find that giving back is an integral necessity for them as well.Our belief is that we need to be involved in the communities in which we …
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February 15, 2011

Management: The trials and triumphs of operating overseas

Nothing about establishing an overseas presence came easy to Hankscraft Inc. And with labor costs rising meteorically in the last few years in China, where the company employs 300 workers, company president Mark Blume knows he still faces some keen …
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February 15, 2011

Sustainability: Smart thing to do

It's "lights out" at Springs Window Fashions in Middleton, where intermittent darkness is a shining example of the company's commitment to being green. The window treatment manufacturer recently installed motion-sensing lighting in their warehouse …
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February 10, 2011

Human Resources: Use your 2011 strategic plan to chart a course for hiring

As a small business owner, you need to deal with many things, and one of hte most challenging can be human resources. When do you hire people? When do you invest in training, and when do you eliminate …
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February 10, 2011

Management: Dad provided valuable lessons for business as well as life

Whatever my siblings and I craved, he woudl remind us that diligent hard work would likely provide it far faster than wishing and waiting.See page 6.
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February 10, 2011

Marketing: Creation of perfect web page starts with smart use of tags and keywords

Yes, your pages should be written primarily for your site visitors; however, it's the search engines that you need to convince to help bring targeted traffic to your site.See page 4 on the following link.
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February 04, 2011

Human Resources: Communication is critical

Technical skills not enough for managersQuestion: Many of my co-workers have engineering or other technical backgrounds. Ive noticed that its hard for some of them to make the move from independent contributor to manager because their communication …
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February 04, 2011

Management: Numbers don't lie

Strip away emotion, use data to discuss performance recently started working with a client to increase the effectiveness of its sales force. The main problem was that most team members were coasting and in maintenance mode. They werent working hard …
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