First Business


Topic: Sales & Marketing

Marc Andreessen On How To Turn Impossible Ideas Into Successful Businesses

His VC firm has backed Airbnb, Box, Facebook, Jawbone, Pinterest, Skype, and Twitter, among others. Now it has another hit--VR firm Oculus Rift, which Facebook is purchasing for $2 billion. We asked Marc Andreessen how a great creative idea can survive to become a tech success story.

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Source: Fast Company


Topic: Sales & Marketing

Beyond Sales: The Business KPI's of Marketing ROI

In a world of short attention spans and unprecedented options are there key performance indicators (KPI’s) that should be attached to marketing and social media efforts that span beyond just customer acquisition and sales?. . .

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Source: Forbes


Topic: Sales & Marketing

Why You Should Never Cross Your Arms Again

Body language is older and more innate for us as humans than even language or facial expressions. That’s why people born blind can perform the same body language expressions as people who can see. They come pre-programmed with our brains.

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Source: Entrepreneur


Topic: Sales & Marketing

When PR Ensures the Buck Never Stops

It is very difficult to find examples of people in responsibility actually taking responsibility for the crises and failures of the organizations they lead. "The buck stops here,†they’ll say, echoing President Harry Truman, but what that means is exceptionally unclear. For some, even when the failures they oversaw were egregious and destructive, they’ll continue to dig their fingernails into their office furniture until they are virtually dragged out of the executive office.

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Source: AdAge


Topic: Sales & Marketing

Top 10 Ways to Get People to Read and Respond to Your Emails

Most of us receive hundreds of emails a day and so do our clients and customers. That’s the main reason why messages can get lost or ignored in the email shuffle. Here are 10 tips to keep in mind if you want to make a good impression and increase the likelihood that your emails will get a response.

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Source: Entrepreneur


Topic: Sales & Marketing

5 Tips for Producing Direct Mail Copy That Sells

Good copywriting creates exciting pictures in the reader’s mind. Here are some easy tricks to producing copy that sells.

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Source: Entrepreneur


Topic: Sales & Marketing

Nailing Down the Perfect Price Point

If you own a small business, pricing is a tricky proposition. Your goal is try to set the correct price right off the bat, one that isn’t confusing or will turn off potential customers. Luckily, these few simple principles can help you be both competitive and profitable.

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Source: Entrepreneur


Topic: Sales & Marketing

Excelling At Customer Service: Understanding What Makes Or Breaks A Brand During A Crisis

Providing an exceptional customer experience can make all the difference for a company, brand and its customers, even in a time of crisis. With that in mind, here are some strategies that could help turn a crisis into a positive situation:

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Source: Forbes


Topic: Sales & Marketing

8 Steps to Actually Get Good at Phone Calls

We can’t hide behind email. Why? Real business relationships are formed in two ways, says entrepreneur-turned-investor Mark Suster: in person and over the phone. The dude knows how to keep a phoner concise and effective-so let’s heed his call to make better calls.

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Source: Fast Company


Topic: Sales & Marketing

6 Ways to Get Me to Email You Back

Adam Grant, Wharton professor and author of GIVE AND TAKE responds much more quickly to some emails than othersand the ones that elicited fast replies followed the same principles that he studied. Here’s what works:

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Source: LinkedIn


Topic: Sales & Marketing

7 tips for effectively managing your schedule

I’ve never been a procrastinator. Usually, when I’m working on a project, I just want to get it finished and get on with other things. I’m not good at delaying things until a deadline looms. Lately, though, other people’s delays have been affecting my desire to "get it done,†and then, of course, there’s Murphy, who always gets involved with his law when things are going crazy.

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Source: IB In Business


Topic: Sales & Marketing

Three Gaffes to Avoid in Marketing Content and Public Speaking

Fortunately, the typical business communications mistakes I read and hear rarely reach the level of laughable inelegance that is the hallmark of the Dooh Dah event. Those slip-ups more closely equate to missteps. They won’t stop the parade, but they will detract from it. In today’s article I highlight three such slip-ups.

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Source: MarketingProfs


Topic: Sales & Marketing

3 Motivational Mind Tricks Designed to Power Progress

These three mind tricks of progress serve employees and managers alike to break free from hamsterdom and actually get somewhere.

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Source: Fast Company


Topic: Sales & Marketing

How to Prospect via LinkedIn Groups

By joining the right LinkedIn Groups, you might find that they become a fantastic sales prospecting resource. Here’s how to take advantage of this powerful tool.

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Source: Sam Richter


Topic: Sales & Marketing

How Healthy Is Your Customer Base?

Customers are a business’s most important asset, especially for start-ups, where each customer relationship builds on the next. When a company is founded, it fights to get the first customer. Then it works to turn the first customer into two and then three, or the first 100 customers into 200 and then 300. Reputation and customer referrals can propel a growing business forward--or stifle its growth.

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Source:


Topic: Sales & Marketing

78% Of Salespeople Using Social Media Outsell Their Peers

When it comes to exceeding sales quota (exceeding quota by more than 10%), social media users were 23% more successful than their non-social media peers.

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Source: Forbes


Topic: Sales & Marketing

Just Be Real: 8 Tips to Sell More Effectively

When was the last time someone shouted "buy, buy, buy!" at you and you went ahead and bought whatever it was the lunatic was trying to sell you?
That’s what I thought. Force is not an effective sales tactic.

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Source: Inc.


Topic: Sales & Marketing

Top Salespeople Use LinkedIn to Sell More

I recently interviewed 54 top salespeople about how they use LinkedIn to research accounts, prospect for leads, and generate sales. All of the study participants sell technology-based products to the IT departments of mid to large size companies.

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Source: Harvard Business Review


Topic: Sales & Marketing

How to Do an SEO Audit of Your Website

Because search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments to determine whether or not adjustments need to be made.

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Source:


Topic: Sales & Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

Whether or not you realized it before, if you’re a small business owner, you’re also a marketer. Maybe you were never trained, but you are in fact marketing your business.

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Source: Entrepreneur


Topic: Sales & Marketing

Find Your Next Growth Market

Nilofer Merchant, author of 11 Rules for Creating Value in the Social Era, outlines the steps to reach new customers.

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Source: Harvard Business Review


Topic: Sales & Marketing

SBA Debuts New Market Research Tool for Small Business

What would you do if you knew that almost all your competitors were paying less for their company’s health insurance plan than you’re paying for yours? Or that on average your competitors are generating twice the sales you are?

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Source: Entrepreneur


Topic: Sales & Marketing

Facebook Shares Best Tips for Non-Profits

Facebook’s strategic partnerships manager Libby Leffler works to ensure non-profits and causes on Facebook understand how to use the platform to best reach their communities and make the strongest impact.

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Source: Mashable


Topic: Sales & Marketing

How to Break Bad Sales Habits

What are the triggers that lead to bad sales habits?One of the biggest triggers is that of "needing a sale."

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Source:


Topic: Sales & Marketing

How to Find New Competitive Knowledge in Social Media

By making use of social media’s openness and users’ willingness to discuss just about everything online, these tools open endless possibilities for social-media-aware companies to source, collect, analyze, and distribute what is now called social intelligence.

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Source: Harvard Business Review


Topic: Sales & Marketing

3 Characteristics of Amazing Presentations

First, make sure you have something to say. Then, follow these basic rules.

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Source: Inc.com


Topic: Sales & Marketing

Sales Tips From the World's Toughest Customers

Entrepreneurs are beating down the doors to sell stuff to Corporate America. Here’s how to move to the front of the line.

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Source: Inc.com


Topic: Sales & Marketing

Google's Top Search Terms of 2012: What's in It for Business Owners

Search giant Google has released its "Zeitgeist 2012," the list of the top search terms and trends over the last year, culled from 1.2 trillion searches in nearly 150 languages.

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Source: Entrepreneur.com


Topic: Sales & Marketing

Ten Marketing Rules From Super Bowl Ads

Super Bowl campaigns done right are among the most effective marketing efforts there are. They have to beor the world’s leading brands wouldn’t spend big bucks on them year after year.

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Source: Businessweek.com


Topic: Sales & Marketing

Deal Making 2.0: A Guide to Complex Negotiations

Most deal-making advice addresses how to choose the right tactics for each piece of the puzzle.

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Source: Harvard Business Review


Topic: Sales & Marketing

3 Ways to Think Outside the Box

Rossi started researching how creativity works and overhauled MBooth’s creative process, earning an award for ’2012 Creative Agency of the Year’ from the Holmes Report.

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Source: Entrepreneur.com


Topic: Sales & Marketing

13 Buzzwords to Stop Using

The first few times you say these phrases, you might sound ’in the know.’ But the road to pretentiousness--and silliness--is a short one.

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Source: Inc.com


Topic: Sales & Marketing

7 Ways To Build A Brand Like Bond

James Bond might be British, but his brand strategies are universal. Here are 007 tips to ensure your brand is shaken, not stirred.

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Source: FastCompany.com


Topic: Sales & Marketing

Three Economic Scenarios Marketers Should Plan for Now

Here are three likely scenarios and advice to keep in mind.

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Source: Businessweek.com


Topic: Sales & Marketing

Steve Blank's Most Audacious Guerrilla Marketing Stunts

Marketing’s job is to make . . .the VP of Sales the richest person in the company. . .

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Source: Forbes.com


Topic: Sales & Marketing

For Effective Company Web Events and Presentations, Learn From the Politicians

Politicians on both sides of the aisle know how to approach their audiences and win over hearts and minds.

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Source: MarketingProfs.com


Topic: Sales & Marketing

2 Little Words to Close More Sales

Are your prospects ready to buy? Eliminate the surprise factor and find out well before the close. Here’s how.

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Source: Inc.com


Topic: Sales & Marketing

How Not to Get Burned in a Handshake Deal

It’s simple: Don’t do those kinds of deals. Here’s how to get them in writing to avoid disagreements later.

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Source: Inc.com


Topic: Sales & Marketing

Test your new marketing initiative

With the continuous introduction of new technologies, platforms and communication channels - each heralded as the next big thing, those charged with promoting an organization or increasing its sales are feeling more pressure …

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Source: BizTimes


Topic: Sales & Marketing

Forget "Mad Men"--Now Is The Golden Era For Advertising

Oftentimes when people ask me what I do for a living and I tell them I work in advertising, they ask, "Don’t you wish you got to be an ad man in the golden era, like on Mad Men?" I usually smile and respond with "What makes …

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Source: Fast Company


Topic: Sales & Marketing

Five Tips That Can Turn Your Direct-Mail Pieces Into Must-Reads

Myriad marketers are so enamored with social media that they’ve forgotten the golden oldies of marketing that still deliver reliable results. One of the tried and true is direct mail. The next time you’re writing or …

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Source: Marketing Profs


Topic: Sales & Marketing

Let Customers Go Without Ruining Your Reputation

If you’ve never shown a customer to the door, consider yourself a rarity and read on anyway, because chances are good that someday your turn will come. Sooner or later, most businesses reshape their clientele for one of two …

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Source: Entrepreneur


Topic: Sales & Marketing

Integrated Marketing: If You Knew It, You'd Do It

If it ain’t broke, don’t fix it, is such a cliché that it has spawned its own cliché: If it ain’t broke, break it. Unfortunately, that’s just what many companies do unwittingly to their branding programs, playing into the …

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Source: Businessweek


Topic: Sales & Marketing

12 Ways to Strengthen Your Call to Action

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful …

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Source: Marketing Profs


Topic: Sales & Marketing

Five Tips for Using Your iPad on Sales Calls

These days, B2B sales teams are carrying their product demos, order forms, cool presentations--you name it--with them in handy tablet form. And the tablet of choice is often the iPad. Dealmaker 365 blogger Donal Daly has been …

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Source: Marketing Profs


Topic: Sales & Marketing

How Social Media Is Changing CRM

It’s big news these days for tech watchers: CRM software stalwarts are rapidly acquiring startups that enable businesses to manage the increasing number and variety of social media platforms better. In May, Oracle (ORCL) …

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Source: Businessweek


Topic: Sales & Marketing

Do Mobile Users Pay Attention to Mobile Ads?

Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile …

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Source: Marketing Profs


Topic: Sales & Marketing

Four Secrets to Master the Art of Selling

Like all other talents and skills honed over time, selling something is truly an art form that takes practice to improve upon (and ultimately master). A long-standing company can use its lengthy track record as an advantage …

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Source: Forbes


Topic: Sales & Marketing

Five Must-Have Traits of SEO-Friendly Content

Since late February last year, the SEO world has been taken over by a couple of endangered species from the animal kingdom, Panda and Penguin. Those two major algorithm updates from Google focus on improving the quality …

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Source: Marketing Profs


Topic: Sales & Marketing

How to Tell Your Company's Story

View Ann Handley’s slide show of eight questions you need to ask and answer to determine how to tell your company’s story.

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Source: Marketing Profs


Topic: Sales & Marketing

'No soup for you!' Email Marketing Lessons From Seinfeld

The TV show Seinfeld, which reigned as the most popular sitcom for most of the 1990s, inspired many a workplace water-cooler conversation with its quirky characters and hilarious, often absurd plots. Although the show might …

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Source: Marketing Profs