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First Business Economic Survey

We’re Taking the Pulse of Wisconsin Business

First Business Economic Forum

Each year we survey business owners, CEOs, and CFOs across Wisconsin through a project with the A.C. Nielsen Center of Marketing Research at the University of Wisconsin. We offer local results for Dane County, Milwaukee/Waukesha Counties, and Northeast Wisconsin. These results are presented at Economic Forums in December that include a panel of local business owners to comment on the results. And new this year, we are also providing a cross-regional report that compares and contrasts the regions. This report was released Friday, January 29.



Cross-Regional Report:
Summary / Full Report / News Podcast

Individual Market Reports:

Dane County / Milwaukee & Waukesha Counties / Northeast WI

Full Cross-Regional Report

Need details? The cross-regional results were released January 29. If you're looking for full documentation on the results, this is the link for you.

Download Report

News Podcast

Limited on time? This eight minute news podcast covers the highlights of the cross-regional results that were released January 29. Listen to it online or download it as a podcast for your ride home.

Get the Podcast